Not all short code programs require the end-user to 'opt-in'. Text-4-Info keywords let consumers text to receive instant details, links to web sites, or portable mobile coupons. They are also a great way to let consumers provide feedback, request a callback, or link to download apps.
Tagging your ads with mobile 'Keywords' will not only engage users 24/7, it will increase response rates, measure the performance of each marketing channel, and give your customers a fun, portable, record to redeem, reference later, or share!
Unless you only care about brand building, your advertising budget is likely designed to generate responses and leads and/or drive consumers to events or locations. No matter which channel you prefer (banner ads, magazine, newspaper, radio, TV, direct mail, e-mail), tagging your ads with a mobile 'call to action' is a fun and effective way to increase response rates.
The benefits of tagging your ads with mobile keywords:
Support your customers and prospects 24/7/365 - even when employees aren't on duty!
Deploy different keywords in each channel and measure the performance of the ad spend
Collect information from your customers and/or qualify your leads with questions or polls
Give your customers a portable record to redeem, reference later, or share!
Configure SUMOTEXT to forward the lead to an e-mail address, mobile phone, or server.
Popular applications for Text-4-Info Keywords:
Text-4-Detail
Great for real estate agents, auto dealerships, recruiters, or anyone that needs to capture more leads, minimize the size and length of a print ad, or provide mobile self-service 24/7.
Text-2-Feedback
Great for restaurants - e.g. "How was your food? How was the service? The manager wants to know!"
Text-4-Link
Great for businesses that want to drive consumers online to content, commerce, or app downloads.
Text-4-Code
Great for businesses that want to offer e-coupons or deliver promotional codes.
Text-4-Callback
Great for consumers that don't want to wait on hold or leave a voice mail message after hours.
Support your customers and prospects 24/7/365 - even when employees aren't on duty! 
