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Mobile Marketing with Short Codes


SUMOTEXT is a Mobile Marketing Association Member

 

Consumer Initiated
Consumer Controlled

Our System was designed to impress and protect
your customers. Using our tools, you'll stay in compliance with the FTC's CAN-SPAM Act , the Mobile Marketing Association's Code of Conduct, and the most stringent of all Operational Playbooks published by any wireless carrier.

Our software only sends and receives SMS over a Short Code and only allows you to send text messages to customers who have opted-in to your program.

Our system also adds "Reply STOP to Opt-out." to the end of each message. This provides your customers a constant reminder that they are in complete control of the experience.


Mobile Marketing FAQ

Do you have published pricing?Mobile Marketing testimonials
Our Subscription Plans are posted for both small businesses and enterprises.

Do you have a program for Advertising Agencies?
Yes. Please call our office and ask about our Agency Partner Program.

Do you publish your Terms of Service?
We have published our Privacy Policy and our Terms of Service .

How do you compare with TWITTER?
We have published a guide: Text Message Marketing vs. TWITTER
 
What is SMS?
SMS stands for Short Message Service and is the standard by which all phones send and receive text messages. 'Text Messages' and 'SMS' are often used synonymously. Standard text messages are limited in size to 160 characters

What is a Short Code?
It's a 5 or 6 digit abbreviated phone number that carriers assign to businesses that want to send text messages over their network. Consumers can text HELP to the short code to find out more abut the business and the program. Short Code programs have to be individually approved by each wireless carrier. This prevents spammers and marketers from sending unsolicited messages into their networks.

Do I need a dedicated Short Code?
It depends, but probabaly not. Our program and tools are approved by carriers to allow qualifying programs to share one of our existing short codes. The KEYWORD you choose is your unique identifier. Please note that we are very particular when approving programs for an existing short code and that we regularly report new programs to wireless carriers to ensure continued compliance. However, we can also get you a dedicated short code or host your existing one.

How do I get a Dedicated Short Code?
We can submit an application to the CSCA for a dedicated short code. The costs are $500/month for an assigned short code and $1,000/month for a requested vanity short code. SUMOTEXT does not mark these fees up. After your dedicated short code is reserved, SUMOTEXT creates and submits program briefs to wireless carriers to gain access to their network. The process currently takes about 8 weeks from start to finish.

Do my customers get charged to receive text messages?
Not from us - and most wireless carriers include text messaging with their service plans. However, consumers may be charged 10-20 cents if text messaging is not included in their wireless service plan.

What is a Mobile Marketing Opt-In?
In order to send someone a text message, you must first get ther explicit permission. This can be accomplished in 1 of 2 ways. The user may text your KEYWORD to the short code. This is all that is required. However, the user can submit their request from a web form. NOTE: When using a web form, the user must select a checkbox on the web form that explicitly grants SMS permissions - and - the user must reply "YES" to the double opt-in request message the system sends to the user's phone.

What is a Mobile Marketing Double Opt-In?
It is when the consumer confirms their handset by replying "YES" to the web form's confirmation request message. Note: This is only required when the user opts-in via a web form.

What elements are required to be in the system's 'Opt-In Confirmation' message?
All subscription or alert services (even standard rated programs) must provide a compliant opt-In confirmation message. That message must contain: 1) The content provider's name, 2) the program description, 3) the intended frequency of alerts (e.g. "Max 8msg/mth"), 4) the rate/cost disclosure (e.g. "Msg & Data rates may apply."), and 5) instructions for how to quit the service or get help (e.g. "Reply STOP to end or HELP for help").

How do my customers Opt-Out?
Users can Opt-Out at any time by replying STOP to any message they receive.

 
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